(Malin+Goetz) Sun Protection, Retail Campaign Rollout.
CLIENT. (Malin+Goetz)
PROJECT. Monthly Sun Window Campaign Rollout
SERVICES.
Survey
Artworking
Print production
Installation
Overview.
Malin+Goetz, a luxury skincare brand, entrusted FLIP. with the design, print, and installation of the their sun protection window campaign across all eight of their London stores. This campaign required the use of innovative double-sided printing techniques and precision cut technology to deliver visually striking window displays that reflect the brand’s modern aesthetic and enhance its presence on high streets. This is just one example of our monthly campaign rollouts for Malin+Goetz as a result of our longstanding partnership with the Head of UK Marketing at Malin+Goetz.
Surveying: Understanding the Space for Maximum Impact.
Before any creative production could begin, we conducted detailed surveys for all eight store locations. Each space required a tailored approach to ensure the graphics worked within the specific window dimensions and store layouts.
Site-specific measurements: Every store’s window was measured precisely to account for variations in size and structure, allowing us to design graphics that fit perfectly into each space.
Environmental consideration: Our surveys took into account lighting conditions, surrounding architecture, and foot traffic patterns to ensure the window displays were impactful and engaging from every angle.
Collaborative planning: We worked closely with the Malin+Goetz design and creative teams to align the campaign’s creative vision with the practicalities of each store’s space, ensuring the campaign’s message was clearly conveyed at all locations.
Design and Print: Bringing the Campaign to Life.
Once the surveys were completed, we moved on to the design and production phase, where we leveraged cutting-edge print technology to bring the campaign’s creative concept to life.
Double-sided printing technology: To maximise visual impact both inside and outside the store, we employed advanced double-sided printing techniques. This allowed us to produce designs that seamlessly conveyed the campaign’s message to both passersby and in-store customers.
Print + cut precision:Our print and cut technology enabled us to create intricate window decals that aligned perfectly with the store’s aesthetic. Each design element was cut to shape with exacting precision, resulting in clean, professional finishes.
Consistent brand aesthetic:Throughout the production process, we ensured the Malin+Goetz brand’s signature minimalist, clean design language was maintained across all eight stores, giving a cohesive look that reinforced brand recognition and appeal.
Installation: Seamless Execution Acros Multiple Locations.
Our experienced installation team worked swiftly and efficiently to install the campaign graphics across all eight Malin+Goetz London stores, ensuring minimal disruption to daily operations.
Coordinated installations: To meet the client’s timeline, we organised and managed installations across the different store locations simultaneously. Our team ensured that the graphics were applied with precision and care, adhering perfectly to each window’s dimensions.
Double-sided graphics: The double-sided prints were meticulously installed, ensuring the graphics looked flawless from both inside and outside the store, enhancing customer experience and increasing foot track.
Attention to detail: Every element, from the alignment of window decals to ensuring the colour vibrancy met brand standards, was checked for quality. The final installation created a professional, striking visual that grabbed the attention of passersby.
The Result: Eye-Catching, Consistent Window Displays.
The Malin+Goetz sun protection window campaign rollout was a real success. The combination of double-sided printing and precision-cut technology resulted in striking, eye-catching displays that drew in customers and reinforced the brand’s luxurious yet approachable image. The project was completed on time and met the high-quality standards the Malin+Goetz team have come to rely on from FLIP. Creative.
This ongoing partnership demonstrates our ability to deliver creative, technically complex projects across multiple locations with consistent results. Our collaboration with Malin+Goetz allows us to push the boundaries of design and print technology, ensuring their store windows always stand out.
“Working with Nick and his team on our monthly window campaigns has been a game-changer. The team’s attention to detail and printing techniques ensure that our windows always look incredible. Their friendly approach and print-know how is the best.”
Marketing Director - Malin+Goetz
