Longchamp, Le Pliage LPG Pattern Launch, High-end retail.
CLIENT. Longchamp
PROJECT. Le Pliage LPG pattern launch for the Regent St Flagship store
SERVICES.
Survey
Artworking
Print production
Installation
Overview.
Longchamp’s iconic LPG pattern was at the heart of their global rebrand, and FLIP. was entrusted with bringing this to life within their Regent Street flagship store. Our team handled the project from start to finish, ensuring that the store’s windows, doors, shelving units, and hanging displays all showcased the new brand pattern. This project required precision and creativity at every stage, from detailed surveying through to the final installation, to create an immersive experience for Longchamp’s high-end customers.
Surveying: Setting the Foundation for Success.
To achieve a flawless transformation, our first priority was conducting an extensive on-site survey of the store. This was essential to capture the exact measurements and account for the unique layout of the retail space.
Detailed measurements: We meticulously measured all windows, shelving units, doors, and structures to ensure the seamless application of vinyl across each surface.
Collaborative approach: Working closely with Longchamp’s design team, we ensured that the new LPG pattern would wow throughout the store and be applied in a way that maximised visual impact without interrupting the store’s function.
Customer experience mapping: We carefully planned the placement of graphics and signage to enhance the in-store experience, ensuring that the design naturally guided customers through the space.
Artworking and Printing: Bringing the Vision to Life.
Once the survey was completed, our artworking team began the process of adapting Longchamp’s LPG pattern to fit the architectural elements of the store. With this kind of retail environment, precision was key to maintaining the integrity of the design while ensuring every detail was brought to life.
Vinyl design + printing: Using high-resolution printing techniques, we produced custom vinyl for windows, doors, and shelving. The LPG pattern was precisely replicated and colour-matched to Longchamp’s specifications, creating a consistent and high-quality look across the store.
Material selection: Based on our survey, we selected materials that would not only look stunning but also stand up to the demands of a busy retail environment, including durable vinyl for the doors and clear vinyl for the window displays.
Bespoke hanging elements: We also produced custom-designed hanging elements that added visual interest to the store windows, drawing attention from passersby and enhancing the in-store experience.
Installation: Bringing the Design to Reality.
With the artwork printed and materials prepared, our skilled installation team worked swiftly and carefully to transform the store. Each element was installed with precision to ensure a seamless finish across all surfaces.
Window + shelving vinyl application: We applied large vinyl panels to the windows, creating a striking first impression from the street. Shelving units and display surfaces were also wrapped in the custom LPG pattern, reinforcing the brand identity throughout the store.
Floor vinyl + surface coverage: Vinyl was installed across the doors, adding depth to the design and guiding customers through the space. These vinyl elements were installed to withstand foot tracks while maintaining their vibrant colour and sharpness.
Attention to detail: Every aspect of the installation was executed with great care, from the alignment of each vinyl piece to the installation of the hanging elements in the windows. We worked around the store’s operating hours to ensure minimal disruption to business.
The Result: A Seamless, Branded Environment.
The branding of Longchamp’s flagship Regent Street store was a resounding success, transforming the space into a fully immersive environment that truly embodied the brand’s new LPG pattern. The cohesive application of the design—across windows, doors, shelving units, and hanging displays—captivated customers and created an engaging, on-brand experience from the moment they entered the store.
At FLIP. we’re proud to have played a role in delivering a visually stunning transformation that met the client’s vision and needs. Our commitment to quality, precision, and creativity helped ensure that every detail of the rebrand was executed flawlessly, reinforcing Longchamp’s luxury identity.
“FLIP. were integral to the success of our Regent Street store LPG pattern launch. From the detailed surveys to the final installation, their team ensured that our new pattern was showcased perfectly throughout the space. Their attention to detail and ability to transform the store within our timeline exceeded our expectations.”
Longchamp, UK
