London Borough of Culture Celebration, Brent Civic Centre.
CLIENT. Brent Civic Centre
PROJECT. Celebration of London Borough of Culture, Large format window graphics
SERVICES.
Survey
Artworking
Print production
Installation
Overview.
To celebrate Brent’s designation as the London Borough of Culture, FLIP. was tasked with designing, printing, and installing bespoke window graphics for the Brent Civic Centre. This high-visibility project was essential in promoting the cultural identity of the borough, and required expert planning and execution. We were responsible for managing the entire process from survey through to installation within a tight two-week timeframe. The project presented a unique challenge due to the building’s architectural scale, requiring us to use a scaffold tower for safe and efficient installation.
Surveying: Precision for Large-Scale Graphics.
The rest step of the project was conducting a detailed survey of the Brent Civic Centre windows to ensure the graphics would fit perfectly across the expansive glass surfaces.
Accurate measurements: We meticulously measured the large window panels, taking into account structural nuances and elevation changes across the Civic Centre’s façade to ensure a precise fit.
Safety considerations: Due to the height and complexity of the building, we also factored in the need for scaffold towers to safely reach and apply the large-scale graphics, ensuring both safety and efficiency during installation.
Collaborative planning: We worked closely with Brent Council’s creative team, aligning the graphic design with the architectural style of the Civic Centre and ensuring it reflected the vibrancy and diversity of their new cultural status.
Design and Printing: High-Impact Visuals.
Once the survey was complete, we moved into the design and print phases. The artwork, which celebrated Brent’s cultural heritage, was produced using advanced print and cut techniques.
Print + cut technology: We utilised high-resolution print and cut technology to produce intricate designs that featured vivid colours and sharp detail. The precision cut ensured that the graphics fit perfectly within the unique structure of the Civic Centre’s windows.
Large-format printing: The sheer scale of the window panels required large format printing capabilities. Each graphic was printed on durable, weather-resistant vinyl to withstand outdoor conditions while maintaining visual integrity.
Consistent branding: We made sure the designs accurately represented the London Borough of Culture branding and were installed in a way that could be appreciated from both close-up and far away.
Installation: Expert Execution with Scaffold Towers.
The final stage was the installation, which needed to be completed efficiently and safely given the height of the windows and the complexity of the design.
Use of scaffold towers: To reach the highest sections of the Civic Centre’s windows, we assembled scaffold towers on-site. Our experienced installation team worked at height to apply the graphics with precision, ensuring no air bubbles, misalignments, or imperfections.
Attention to detail: Despite the scale of the project, we ensured that every element, from the alignment of individual panels to the overall visual impact, was flawless. The vibrant design required precise placement to bring out its full artistic and cultural value.
Seamless installation: The graphics were applied smoothly across all windows, resulting in a clean and polished look that amplified the celebration of Brent’s cultural identity. We ensured minimal disruption to the Civic Centre’s daily operations by working efficiently and within the scheduled timeline.
The Result: A Cultural Landmark Brought to Life.
The Brent Civic Centre window-vinyl graphic project was a resounding success. The bold, colourful graphics captured the essence of Brent’s celebration as London Borough of Culture, drawing attention from visitors, residents, and passersby alike. The project was completed within the tight two-week timeframe, and the final result created a dynamic and visually impactful statement at the heart of the community.
FLIP. Creative is proud to have been a part of such an important cultural milestone, providing high-quality design, print, and installation services that brought the Borough’s vision to life.
“The window graphics for the Civic Centre were an integral part of the activities to launch our new status as London Borough of Culture. FLIP. delivered a seamless, high-quality installation. Their attention to detail, from surveying to the final application, ensured the installation went perfectly. The graphics have transformed the Civic Centre and become a focal point of our cultural celebrations.”
Brent Civic Centre
