NationFried, Experiential Pop-up Event.

Experiential event

8 Nov

Written By nick draper

CLIENT. Heaps + Stacks / Nationwide

PROJECT. NationFried, Experiential event pop-up

SERVICES.

Survey

Artworking
Eco-friendly, temporary material sourcing
Print production
Installation and de-rig

Overview.

For Nationwide’s NationFried event, the creative experiential agency Heaps + Stacks sought our services to with a unique rebrand project: transforming a chicken shop into a fully branded, immersive experience for event guests. This project required us to reimagine the space and incorporate Nationwide’s identity through custom signage and graphics, creating a fun, cohesive theme that aligned with the event’s playful tone.

Surveying: Laying the Groundwork for Transformation.

To ensure a seamless rebrand, we began with a thorough on-site survey of the venue. Our goal was to identify key areas for branding and ensure that all elements would come together to deliver an immersive experience.

Detailed measurements: Accurate measurements of the space, including the chicken shop’s exterior, windows, and interior walls, allowed us to plan for custom signage and large-scale graphic elements.
Branding opportunities: Our team identified the most impactful areas within the venue where Nationwide’s brand could be featured prominently, ensuring maximum visibility and engagement throughout the event.
Collaborative planning: We worked closely with Heaps + Stacks to understand their creative vision for the event and how we could integrate the Nation-fried theme into the physical environment through our creative solutions.

Artworking and Printing: Turning Concepts into Reality.

Once the survey was completed, our design and production teams began the process of turning NationFried branding concepts into physical elements that would transform the space.

Custom signage design: We created a range of custom signage solutions that matched Nationwide’s brand guidelines while maintaining the lighthearted, thematic elements of the NationFried concept. This included menu boards, exterior signage, and directional signs.
High-impact graphics: Using vibrant colours and bold designs, we printed large-format graphics that were applied across various surfaces of the venue, including walls, windows, and floors, ensuring the space was fully immersed in the event’s theme.
Material selection: Given the temporary nature of the event, we selected eco-friendly, removable materials that would maintain their visual impact throughout the event but be easy to remove once it concluded.

Installation: Creating an Immersive Brand Experience.

Our installation team worked efficiently to apply the custom signage and graphics within a tight timeline, ensuring everything was in place before the event launch.

Signage application: Exterior and interior signage was applied with precision, transforming the chicken shop into a Nation-fried branded space. From the moment guests approached the venue, Nationwide’s presence was front and centre.
Graphics installation: Large-format graphics were installed seamlessly across windows, walls, and even tabletops, creating a consistent, immersive experience from floor to ceiling.
Attention to detail: Every element, from the menu boards to window decals, was installed with care to maintain a professional look while staying true to the event’s playful atmosphere. Our team worked quickly to meet the client’s tight deadlines, ensuring the space was event-ready without disruption.

The Result: A Playful, VIBRANT COHESIVELY Branded Environment.

With custom signage and graphics throughout the venue, Nationwide’s brand was presented in a fun and engaging way that aligned perfectly with the event’s theme. The transformation of the chicken shop into a branded NationFried experience captivated guests and provided a memorable backdrop for the event.

We take pride in our ability to deliver complete rebrands, even within short timelines. This project demonstrated our commitment to creativity, precision, and seamless execution, ensuring that both Heaps + Stacks and Nationwide were thrilled with the outcome.

“YOU WERE SUPERSTARS!!! Thank you so much for always doing the best job and being so amazing to work with.”